Frïs Vodka is reportedly “relaunching” the brand in the US. I have no idea what that means since the method of making the vodka appears to be the same as before. What we do get, though, is a nifty new bottle. Fris already had quite a unique bottle design. That was one of the reasons I first bought Fris so many years ago. The new bottle design is just as interesting as the old bottle. What I can’t tell is if the bottle is tinted black or if it’s just a result of a clear bottle on a black background. I guess I’ll have to wait to see it in the store. The Fris website has also been updated to reflect the new brand image.