Despite what some people think, everyone around here seems to know that vodka is still in style. It never hurts to have some numbers to back that up. The Publican lays some of those out for us. Mintel, a market research company, released figures saying 79 million liters of vodka was sold in 2008. That’s still a far cry from the amount of soda sold, but those sales add up to around $2.8 billion. Not too shabby.
Mintel also suggest that, despite an overall decline in spirit sales between 2003 and 2008, vodka sales have risen 23%. Consumer analyst Michelle Strutton attributes this to the vodka industry’s ability to stay contemporary. As long as well vodkas make palatable cocktails with cheap and easy mixers, I don’t see the market share vodka enjoys falling any time soon.