I would like to comment about a recent Ultimat vodka martini. I was very impressed overall since the martini was somewhat sweet, very smooth, and had very little burn. I had seen a very large advertisement display at a local liquor store and assumed that this was likely another over-advertised and under-performing vodka, but I was very pleasantly surprised. I do not recall the price per 750 ml., but I would definitely choose this over a $35 bottle of Grey Goose at virtually any price. Compared to Double Cross, it is a little smoother but a little less tasty, and also earns a 4 star rating; actually a 4 star rating, placing it at the top of the 4 star competition so far.