Alexander Nikishin understands the role vodka has played in the history of Russia. So much so that he has opened a museum in Kristall distillery, where Stolichnaya is made, with over 50,000 items connected to the history of Russian vodka. It’s not just the history of vodka that he finds impressive. The economic impact via agricultural, production, and distribution is tremendous to Russia. The museum gets some push back from the family of alcoholics, but Nikishin points out that vodka isn’t to blame saying, “One can drink himself to the grave with anything.” The Moscow News has more details on Nikishin and the museum.