When we posted on Russia and Alcoholism last week, we pulled a bit of information from an RIA Novosti interview with Zhanna Gagarinova, administrator of the Vodka History Museum. It turns out there is a short video of the interview on Vimeo.
Back in August, 2011, The Weekly Standard published an article called the Vodka Nation by Victorino Matus. It’s an ambitious piece of journalism that covers the rise of vodka in America, including several detailed accounts of particular brands attempts to corner the market. Absolut’s ad campaigns as well as Sidney Frank’s invention of Grey Goose are interesting highlights. The article also covers the effect of celebrity endorsment on a vodka brand. Vodka Nation is quite