William Chase, founder of Chase vodka, is irritated that many vodka and gin producers are conning their customers by claiming their product is homemade or by charging more simply for packaging. In an article at Real Times, he comes just short of naming names. “It’s time to expose the fakes. If it’s factory-produced then don’t advertise it as ‘homemade’. If it’s the same beverage, don’t change the label just to increase the price,” he said.