Finlandia on the Water In Vodka

The Daily Mail India has a short piece on a meeting with Markku Raittinen, Finlandia’s brand ambassador. The article brags about Finlandia’s water source, but does make the important point that the water that goes into vodka matters. Even subtle differences in the calcium concentration can make for inconsistent batches of vodka. It’s something we rarely consider when looking at a vodka as a brand.