According to U’Luvka founder Mark Holmes, craft vodka is on the rise.

“There’s always been this issue that people measure the quality of a vodka on the number of distillations it’s had. The trouble is, the more times it’s distilled the less flavour it has.

“Bartenders aren’t interested in that though they want flavour. It’s the reason they’re more interested in craft and small batch vodkas.”

Even Absolut is trying to appeal to the craft crowd with Elyx. People seem to finally be wising up to what vodka is really about. Don’t forget to check out our U’Luvka Vodka Review.