The thing about 1.0.1 Ultra Premium Vodka that struck me hardest was a line from the introduction on the back of the bottle. “Being in the worst situation and making the best of it, experiencing failure.” In the tech industry, we have a saying: fail early, fail often. Surviving adversity makes you stronger if you grow from it.

Hermoz Parsa inherited the distillery that his father created. He worked hard to create a vodka that he was proud of. It’s no easy feat to run a business and it’s even harder to create a great vodka. When writing code, it’s easy to fail. We fail hundreds of times every hour. Distilling is measured in days. Building stills is measured in weeks. Quality is measured in months. Perfection is measured in years.

The product of his work is 1.0.1 Ultra Premium Vodka.

Straight

1.0.1 Ultra Premium Vodka is incredibly flavorful. As soon as it hits my tongue, I’m hit with what I can best describe as creamy vanilla and almond. It’s very, very rare that I find flavors so pronounced in an unflavored vodka, so I’m not being hyperbolic when I talk about the richness of flavor. The vodka itself is very smooth in the mouth with no harshness on the swallow.

There are only a handful of vodkas I have tried that I consider to be sipping vodkas. Normally when I call something a sipping vodka, it’s because the vodka has no flavor and is as easy to drink as water. In this case, 1.0.1 Ultra Premium Vodka is a great sipping vodka because it doesn’t taste like water. The flavor profile is so pleasant straight that there’s really no point in mixing the vodka with anything except a little ice.

Mixed

1.0.1 Ultra Premium Vodka adds an interesting twist to the ice pick. It’s very smooth and tastes great, but the vanilla-almond flavor of the vodka fully changes the taste of the tea. The flavor change of adding 1.0.1 Ultra Premium Vodka. to sweet tea is as big of a flavor change as adding lemon to sweet tea. It’s very hard to explain the flavor, but it punches up some of the sweetness and the almond notes adds something savory to the cocktail. It’s definitely not my normal ice pick, but it is a very good rendition.

I also mixed one part 1.0.1 Ultra Premium Vodka with one part orange juice and one part pomegranate juice. I was a little worried that the robust flavor of 1.0.1 Ultra Premium Vodka would get in the way of the fruit juices, but I was very wrong. 1.0.1 Ultra Premium Vodka made this cocktail amazing. It’s the best incarnation of the cocktail I’ve ever had. The creamy vanilla flavors reduced the tartness of the pomegranate, allowing the sweetness to really come through. The vodka didn’t activate any bitterness in the orange juice. This combination is simply delectable.

I’m no mixologist but I expect that 1.0.1 Ultra Premium Vodka would be an incredible tool in the right hands. I’m looking forward to hearing what sort of signature cocktails are developed around this vodka.

Final Opinions

1.0.1 Ultra Premium Vodka is a vodka unlike any other I have tried. The flavors are so undeniably rich that it is impossible to compare this vodka with any other vodka on the market. It’s very smooth straight and mixes well. 1.0.1 Ultra Premium Vodka is not typical. It’s exceptional.