A Problem in the Russian Vodka Market

According to an article at Beverage Daily, Russian brands are seeing wild popularity around launch, but a tapering off as time goes by. According to Euromonitor analyst Olga Murogava, the blame is in part due to the draw of other beverages like beer. Some advise to those vodka makers: Try flavored making vodka. It really seems to help the bottom line of quite a few vodka brands.

Robert Brodrecht

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