Diageo Invests in Halico

Diageo, owner of well-known brands like Ciroc, Smirnoff, and Ketel One, now owns 45.5% of Halico, a Vietnamese spirit company, owner of Bluebird vodka. It’s difficult to say what this means for Diageo, a behemoth in the spirits industry, unless they intend to eventually acquire Halico.

Robert Brodrecht

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