There are plenty of great things about Sweden, but the one that interests us most is Absolut vodka. Absolut made a name for itself by creating unique art-driven ad campaigns, including creations by important figures like Andy Warhol. Recently, though, Spritmuseum in Sweden has installed a permanent exhibition including 70 pieces of Absolut’s art after the Swedish government handed over the goods. The VodkaBuzz readership is primarily US-centric, but if you ever get over to
Jersey Shore star Pauley D teamed up with Skinny Girl Vodka co-founder David Kanbar and former-Sidney Frank Importing Co. employee Tom Bruno to create a pre-mixed vodka drink called Remix. The product is aimed at the club-hopping scene. The word “pregame” is getting thrown around a lot, and tons of comparisons to Bethenny Frankel’s Skinnygirl Cocktails. I’m all for the proliferation of vodka, but, despite wanting pre-mixed screwdrivers when I was in college, I’m dubious
According to an article at Beverage Daily, Russian brands are seeing wild popularity around launch, but a tapering off as time goes by. According to Euromonitor analyst Olga Murogava, the blame is in part due to the draw of other beverages like beer. Some advise to those vodka makers: Try flavored making vodka. It really seems to help the bottom line of quite a few vodka brands.
Know anybody with a birthday coming up? This shot glass card costs $5.00. All you do is punch the shape out of the card, do a little origami, and you get a little paper shot glass. It makes it even better that the card is pretty cool looking, too.
According to an LA Weekly blog post by Clarissa Wei, studies show that intoxication makes people smarter. Or, more correctly put by cognitive psychologist Jennifer Wiley, “Innovation may happen when people are not so focused.” I’ve definitely had my share of vodka fueled innovations (like the site you’re reading now), but I’ve also noticed that I’m more creative when I’m tired. I think the same principle applies. That said, you make a sacrifice with this
Back in August, 2011, The Weekly Standard published an article called the Vodka Nation by Victorino Matus. It’s an ambitious piece of journalism that covers the rise of vodka in America, including several detailed accounts of particular brands attempts to corner the market. Absolut’s ad campaigns as well as Sidney Frank’s invention of Grey Goose are interesting highlights. The article also covers the effect of celebrity endorsment on a vodka brand. Vodka Nation is quite
BevShots takes close up photos of various alcohols to make art. My friend Jeremy sent me this link a long time ago. You might have seen it by now, but it’s still neat.