Zubrowka Reboot

Harpers reports that Zubrowka is getting a branding reboot.

 The premium rye vodka from north-east Poland will be targeted at 25 to 40-year-old “authenticity-seeking drinkers” with a new look based on the illustrations of artist Kristjana S Williams.

Sounds a bit like Absolut Elyx, huh?

Robert Brodrecht

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