While I dont consider myself an vodka snob by any means, it is my drink of choice and have had a fair deal of different types (crystal head, grey goose, titos, double cross, hammer and sickle, etc…). First and foremost, it is on the pricey side, up there with crystal head. from my experience, it is definately a vodka to serve chilled. I had a shot when I first got home and it was still room temperature and it had a very clear Vodka taste. but once chilled that taste is non existant and very smooth, almost aromatic on the palet. Also when mixed with OJ, or red bull the vodka was barely noticable even at high ratio mixtures. if it were a cheaper vodka it would easily get five stars, but for the price theres better choices.