The Financial Post has an article on Stoked Vodka’s attempt to get funding from the reality TV show Dragons’ Den. Stoked failed to get funding, but it’s an interesting read of two ladies in Georgia deciding to start up a vodka company. If you ever wanted to start your own vodka company, give it a read.
James McKean at The Oxford Student seems to genuinely hate vodka, but claims that Apple Tango is the best mixer around. I figured it was worth asking: What’s your favorite vodka mixer? You can only pick one. As for me, I’d currently go with sweet tea. Well, Spenda sweet tea, technically.
Riverfront Times has an interview with Pete Kelly, founder of Salute American Vodka. Salute American Vodka was created with the goal of donating to veterans. In June 2011 I met some folks who had started a veterans’ charity. They were looking for a way to raise funds to help women and men who come back from serving reintegrate into society. Find a job, go back to work, start a business, whatever it might be. I
BlackBook took a look at Exclusiv and wondered if a spirit can be too cheap to succeed. With a $10 price tag, they were quite pleased with Exclusiv over all, but worried that people would dismiss it as bottom shelf. If you’re reading this post, you probably know about some great cheap vodkas like Sobieski and don’t really care what you pay as long as the vodka is great. The real question is whether most
Continue Reading Blackbook Asks Can A Spirit Be Too Cheap To Win?
The Telegraph is featuring Konik’s Tail success despite running on a shoe string budget. The Polish vodka brand couldn’t get funding because the vodka market was saturated. Instead, Pleurat Shabani bootstrapped his brand with private funding from friends and family, ultimately being voted as the most loved vodka by 50 top bars. Interesting to note, the label was designed and written by Hugh Laurie as a favor to Shabani’s wife, Laurie’s former PA. The reason
Continue Reading Konik’s Tail Successful Despite Self-funding
Digiday talked with Ciroc Content Director Aubrey Flynn about the vodka maker’s content strategy. The growth in consumer demand for content is at an all-time high. We live in an age where people are checking their social network pages before they go to sleep and first thing in the morning when they wake up, scrolling and searching for something that will engage them.
There is a more extensive write up from Bloomberg about the Russian Standard takeover of CEDC. If you’re into that sort of stuff, you may be interested in reading it. It contains a lot of the same details that Reuters wrote about but adds a little more.
