Blackbook Asks Can A Spirit Be Too Cheap To Win?

BlackBook took a look at Exclusiv and wondered if a spirit can be too cheap to succeed. With a $10 price tag, they were quite pleased with Exclusiv over all, but worried that people would dismiss it as bottom shelf. If you’re reading this post, you probably know about some great cheap vodkas like Sobieski and don’t really care what you pay as long as the vodka is great. The real question is whether most normal people feel that way. Do you think a vodka can be too cheap to succeed?

Robert Brodrecht

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