Ciroc On Content

Digiday talked with Ciroc Content Director Aubrey Flynn about the vodka maker’s content strategy. The growth in consumer demand for content is at an all-time high. We live in an age where people are checking their social network pages before they go to sleep and first thing in the morning when they wake up, scrolling and searching for something that will engage them.

Diageo Invests in Halico

Diageo, owner of well-known brands like Ciroc, Smirnoff, and Ketel One, now owns 45.5% of Halico, a Vietnamese spirit company, owner of Bluebird vodka. It’s difficult to say what this means for Diageo, a behemoth in the spirits industry, unless they intend to eventually acquire Halico.