BlackBook took a look at Exclusiv and wondered if a spirit can be too cheap to succeed. With a $10 price tag, they were quite pleased with Exclusiv over all, but worried that people would dismiss it as bottom shelf. If you’re reading this post, you probably know about some great cheap vodkas like Sobieski and don’t really care what you pay as long as the vodka is great. The real question is whether most
Continue Reading Blackbook Asks Can A Spirit Be Too Cheap To Win?
In today’s Friday links, we have a story on Tito’s Handmade Vodka, a new “vodka startup” called Exclusiv, a review of Double Cross, a story on Industry City Distillery, and NYC vodka bar suggestions. More on Tito’s The New York Times has an article reminiscing on the early days of Tito’s Handmade Vodka. It’s as much a lesson on building a brand on a shoe string budget as it is a history of the finer
Continue Reading Friday Links: Tito’s, Exclusiv, Double Cross, Industry City Distillery, NY Vodka Bars